2009-05-13

By Editor, CIR

A growing number of charities support fundraising self-regulation, reports the Fundraising Standards Board (FRSB) in its second annual review Building Confidence.

The FRSB, which runs the self-regulation scheme for charitable fundraising launched two years ago, adds that more charities respond well to the public when they have concerns and promote their membership of the scheme through its tick logo.

Nearly 1,000 charities and fundraising organisations have now joined the scheme, representing nearly 40% of the £10bn of voluntary income raised annually in the UK.

The latest report reveals:

-Of just under 500 million donor contacts made, 26,349 complaints were received, representing 0.005% of the total volume of fundraising activity reported

-The highest level of complaints concerned "addressed direct mail" but this only represented 0.04% of the reported volume of direct mail (19,608 complaints against 53 million pieces mailed)

-Despite negative media coverage of street fundraising, it only generated 379 complaints to FRSB members in 12 months

However, the FRSB comments that an increasing level of complaints is being received about organisations that have not joined the scheme, although it is not permitted to handle these directly. Instead, they are referred to other bodies such as the Information Commissioner and the Charity Commission.

According tio its own research, 71% of the public would trust a charity more if it was displaying the FRSB tick.

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